Writer and Editor, NationalGeographic.com

(National Geographic Society) (Washington, DC) | September 2011—Present
Award-winning website of the National Geographic Society, visited by 10 million people a month.
• Report, write, edit and produce daily news and longer featuers in fast-paced digital newsroom.
• Cover wide range of environment topics, especially water and energy.
• Manage content relationships with partners (Huffington Post, Demand Media).
• Collaborate with other teams across the organization, including National Geographic Magazine, National Geographic Channel and National Geographic Maps, and work on branded special projects (eg: Energy Realities website).

 

Online Journalist, MailOnline.com

(The Daily Mail) (New York, NY) | March—July 2011
U.S. web bureau of The Daily Mail, the major British daily newspaper, ranked as world’s second biggest news website
• Reported, wrote and posted daily news stories in fast-paced environment.
• Covered business, politics, science, health, environment, culture and entertainment.

 

Web Editor, The Daily Green

(Hearst) (New York, NY) | June 2007—February 2011
The Daily Green is a MIN and Best of Green award-winning web magazine on eco-friendly lifestyles, which averages 1 million monthly unique visitors
• Served as a core member of the site's staff and helped develop the brand into a category leader.
• Wrote, edited and produced some of Hearst's most successful online content, including features, blogs, slideshows, infographics, video and creative storytelling.
• Developed story ideas with and work frequently syndicated by Yahoo!, MSN, Huffington Post, AOL, the San Francisco Chronicle, the Seattle Post-Intelligencer and others.
• Expert in SEO, deep keyword research, tagging and linkbuilding; produced many first-page Google results.
• Expert in social media; led brand to 11,500 Facebook fans, 20,000 Twitter followers, high social news traffic.
• Managed, edited and copyedited freelancers and interns.
• Frequently represented brand on local and national TV and Radio (ABC News Now, NPR).

Book Author

• Co-wrote the books Build Your Own Small Wind Power System (McGraw-Hill 2011), Green Lighting (McGraw-Hill 2010), Geothermal HVAC (McGraw-Hill 2010), The Whole Green Catalog (Rodale 2009), and Green Living: The E Magazine Handbook for Living Lightly on the Earth (Plume 2005).

Freelance Writer

2003—Present
• Contribute to many publications, including TheAtlantic.com, Men's Health, Popular Mechanics online, Miller-McCune magazine, AlterNet, Asylum.com, Editor and Publisher, Connecticut Magazine, Plenty, Mother Nature Network, Oceana.

Social Media Consultant

(New York, NY) | 2007—Present
• Advise brands on how to build online communities through Facebook, Twitter and other platforms; achieve success on social news and networking sites like Digg, StumbleUpon and Reddit; meet specific campaign goals; and develop long-term traffic and web presence through optimized content and linkbuilding.
• Led significant improvements in traffic and engagement at Popular Mechanics, Esquire, Good Housekeeping, House Beautiful, Cosmopolitan, Marie Claire, Delish.com (MSN's food site), Eco-Chick and elsewhere.
• Advised PSFK and Apple Computer on how to use Twitter, Facebook and other social platforms more effectively.

Contributing Writer, National Geographic's The Green Guide

(New York, NY) 2004—2007
Consumer magazine and website covering science, health and the environment.
• Developed story ideas and wrote a feature article for each issue.

Managing Editor, E/The Environmental Magazine

(Norwalk, CT) | 2001—2006
America’s oldest, largest independent environmental magazine (more than 200,000 readers).
• Created multimedia content—including 8,000-word cover stories, blogs, newsletters, photos and audio.
• Copyedited and proofread each bimonthly issue; oversaw production schedule and managed contributors.
• Wrote and managed grants; represented the magazine at conferences and on TV and radio.
• Finalist for the Reuters/IUCN Environmental Media Awards for cover story on the bottled water industry.

EDUCATION

Columbia University Graduate School of Journalism (New York, NY) | M.S. Journalism (2007)
• New Media Concentration; Honors in Class: “Critical Issues in Journalism,” “Issues in Online News”
• Masters Thesis in New Media (www.nativenewyorkers.maureengoogoo.com) on Native Americans in NYC.

Indiana University (Bloomington, IN) | B.S. Geology (2000) + B.A. Biology (2002)
• Minors: Germanic Studies, Art History, Western European Studies
• Honors Division and Chancellor’s Scholarships, Golden Key National Honor Society

SKILLS

Highly proficient in writing, editing and producing outstanding editorial content across platforms. Skilled in video shooting, editing and Final Cut Pro; digital photography and Adobe Photoshop; website production (including Macromedia Dreamweaver, Arial newsletter software, basic HTML, various Content Management Systems including Wordpress, Blogspot, Tumblr and Magnus). Highly proficient in web analytic programs including Omniture reporting and Google Analytics. Highly effective in social media, especially on Facebook, Digg, Twitter and StumbleUpon.